Creating identity

 I need to create the identity for the piece, and I mainly do this through the social media. And this has been kinda difficult for me. How do I make an identity for this film? Because its not as straightforward as some other films that my peers are doing, like a superhero film, or a comedy about breaking up with a boyfriend that takes on a much more lighthearted and silly tone. For my comedy, it has a much grittier feel to it, but is still inherently ridiculous because of the plot, having the whole story focus on pooping. So how do I portray that in my social media?

At first I thought about taking an approach I've seen in one of my favorite artist's promotional media, Jpegmafia, who emulates different technologies' UI to promote his concerts or merch. 

Here, you can see the Apple UI that he is emulating here, specifically the Mac OS UI.

I thought about taking this approach since my target audience is mainly teenagers and they would be attracted to a familiar to these UIs and whatnot. But then I was like...wait...this lowkey has nothing to do with my piece. So then I switched it up and started thinking of silly ways to relate my social media back to my film as a whole. But I also found this difficult as there are a lot of moments in my film and I didn't really know what to choose to market it. But I decided to go for the broad bathroom aestethic since its called The Dump, keeps the content of the film ambiguous, but is still funny and fits in line with the humor and kinda tone of the rest of the film. So what better way to introduce the actors than having their faces inside toilets. 

Isn't he beautiful?

I tried to follow this theme in as much as I could, my other prominent "edit" being putting behind the scenes photos in the refelctions of bathroom mirrors. But for things like trailers and teasers, I couldn't really fit this same theme, unless I wanted the entire trailer or teaser to be in the oval format of a toilet hole lol. This kinda goes for the rest of the posts as well, like the DVD or CD announcement, which just...wouldn't really fit in this whole bathroom aesthetic. I'm just doing as much as I can with this and the rest of the post will be more normal.

I also had to create little short teasers and trailer for the social media, which didn't take me too long. The teaser is just the full raw clip of Bryan eating the burger, which is probably my favorite shot in the entire piece, and I think it conveys the funny and absurd humor and tone that is present throughout the film and works as a good teaser for the film, not giving anything away while still capturing the essence of the film. The trailer is way more traditional, with title cards and tenser music since I made the trailer way more suspenseful than the sillier teaser cause overall the film has more of a tense tone with ridiculous moments building upon that tension. So I opted for a more suspenseful trailer, that shows enough to get the audience intrigued and interested, but not enough to give the story away. I think I did pretty well with these two little edits, and the film distribution project I did before this project definitely helped improve my skills going into this has I had to make a both a teaser and trailer for an already written story. 

The only thing I have left to do is the silly fake music video for Hot Biscuit, and I will be done with social media and can move onto my postcard and critical reflection.