Postcard

I haven't been very worried about this aspect of the project as it is just putting a poster on a 4x6 card and putting film festival information as well as information about the film on it. Definitely not as complicated as some of the other print materials like the documentary's magazine. 

I went into the postcard already having two potential poster materials, creating them mainly for YouTube thumbnails since that is my main source of distribution as that is the most accessible platform for me and has a huge audience for short films like these, especially as my target audience is younger teens which is in line with a large percentage of YouTube users. Anyway, I just put my two thumbnails on a 4x6 postcard on Photoshop, and began adding the necessary information I needed. 

The only dilemma I had was that since my posters were 1920x1080, they didn't exactly fit the 4x6 outline I had to use, so one of the images looked low-resolution and cheap. So I opted for a different image since that poster wasn't exactly my favorite anyway. I needed something aggressive and in your face to call the attention of people, but also something representative of my film and the tone that it would have. And I thought...what better frame than my favorite shot in the whole piece. Bryan eating the burger! 

This has become a reoccurring theme, but I love that.

For the back side of the card, I wanted most of my information because I wanted the front to be clean and direct. On the back, I used a frame of the boys scared of the homeless man and lowered the opacity slightly to put the focus on the info I was going to write. This included my name as the creator/director, the film festival I would be handing this out at (and I picked the LA comedy film festival as my film is a comedy and provides me exposure in one of the best cities for production), the theatre, date and time the film would be showing, and where to find more information about the film, including my social media page as well as my YouTube channel where it would be posted so that I could reach as many people as possible. 

With this out of the way, I can set my focus on reflecting on the product and my process as a whole through my critical reflection and my final thoughts on the project overall.