Here is the short film and the postcard
https://drive.google.com/drive/folders/1FGlLEJ_9pj_rn-9RRYhxHI_4q5M5SAkV?usp=sharing
Here is the "Instagram"
Here is the short film and the postcard
https://drive.google.com/drive/folders/1FGlLEJ_9pj_rn-9RRYhxHI_4q5M5SAkV?usp=sharing
Here is the "Instagram"
Over the course of 9 weeks, I have had to develop a 10-minute short film alongside marketing material for the film, including the social media and a postcard to be passed out at film festivals. Throughout the process, I've had to overcome obstacles in all aspects of production, whether its pre-production and writing, filming and directing, editing and post-production, or marketing for the film. Through all of this, I've been able to create a piece that I have become really proud of.
Early on in the process, I researched different aspects of the production process that would help me later on, such as researching the comedy genre, other comedy short films, and other short films' social media accounts. I implemented many of the conventions I observed from the article in the comedy genre research post. In particular, I used timing to my advantage, with the cult scene having a lot of awkward silences between Bryan and the cult member, either to build up tension or play off a joke. Another convention that I implemented was playing with expectations, with the gas station being locked, leading to the homeless man encounter, and the random and sudden cult member kidnapping when Bryan goes into the woods. I kept these different aspects of what makes a comedy in mind when writing to assure that my comedy would actually be funny. In terms of production, I focused more on studying other comedy short films, and I adapted the production techniques they used to create comedic bits. I specifically used two techniques from the short films Crazy Camp Cult Movie, with the inspired use of wide angle lenses for certain moments, and When in Poughkeepsie, with whip pans to elevate a conversation. One of the last processes I directly applied my previous research to was my social media page, with certain posts being inspired by other short films' social media posts I was researching. For instance, my storyboard vs actual shot posts were inspired by The Lake in The Sky social media page, which did the same. Overall, my research affected all parts of my production process, including the marketing and distribution for the film.
These learned techniques and inspiration aid me in sharing my product with my intended audience. My target audience mainly consists of male teens or young adults with a shared interest in comedies and absurdist humor. The primary way that I engaged with this audience throughout the production was in my writing and characters. When writing the script for this film, I wrote the piece with male teens in mind, specifically my friends Bryan, Andre, and Aiden. Being familiar with how they speak in real life, I wrote the characters as if the actors were in that situation to best play to their strengths. While doing this, initially for the sole reason of making writing an easier process for me and making the lines easier for each actor, I ended up writing the piece in the voices and perspectives of male teens, which inherently appeals to an audience in the same age range. Using the same language and speech pattern as the target audience helps them connect and empathize with the characters and, therefore, the overall film. The characters being all male teens also helps, as the target audience can empathize with the characters, further connecting them with the production. My promotional material also engages with this target audience, especially with the first initial posts with the characters' heads in toilet bowls, appealing to the humor that my target audience would have. Later posts, like the physical DVD of the film or CD of Hot Biscuit being available for purchase on the website, engage with the audience differently, prompting them to engage with the film through physical media.
A still from the scene of the boys in the parking lot. |
What sets this course apart from AS level is the ability to create a complete identity and brand for your piece outside of just the production itself. This was an interesting and, at times, challenging task to balance while also trying to make a short film. I had to constantly think about the tone and brand of the film and how I could convey this in my promotional material, mainly through social media. Since my short film is a comedy driven by a ridiculous yet tense plot, I attempted to reflect this in my branding. For instance, I embrace the ridiculous nature of the plot through my initial posts, with the important contributors to the project being introduced through toilet bowls and behind-the-scenes photos being displayed on bathroom mirrors. This not only fits the more comedic aspects of my film but also fits in with the plot centering around the main character having to poop. On the other hand, I take a more intense and dramatic tone with other aspects of my brand. For example, the font I use in my film and the majority of my promotional material is a big and bold font that’s aggressive and in your face.
Considering all these different aspects of the piece, I have completed what I set out to do 9 weeks ago, to successfully complete a short film and most importantly, be satisfied and content with the final product.
This has easily been one of the favorite things I’ve worked on in a long time. I haven’t had too many chances to fully create my own full-fledged ideas just because of school and time and whatnot, but I’m so glad I have this class that enables me to set apart time for this because…man…this has been great. Not without its challenges, I had one of the worst shoots I’ve ever had with this project, but it’s all worth it. Writing this was fun and challenging, filming was the most fun I’ve had filming anything. Editing was so damn draining and challenging, but so so rewarding. With the other components, it challenged me to go beyond just the production and create a real brand and identity for this film outside often the film itself, which is new to me, but a welcome addition. But yea. This has been fantastic. Oh, let’s not forget blogging too. I honestly really enjoy this part of the project. It helps me stay motivated and on top of my work, and it’s honestly just enjoyable to me. I’ll be sad to end the course if I’m being honest, I wish there was another level I could take. But I’m glad I was able to go through it, and come out the other side as a better creator.
Before going into the critical reflection head first, I wanted to go over the necessary components and my approach for each part as it’s been a while since I’ve seen these questions and I have different things that I don’t want to forget to bring up.
So first, “How did your research inform your products and the way they use or challenge conventions?” The main focus of this question is research and genre. So here I would be talking about all of my earlier posts about research into genre, short film comedies, other films’ instagrams, etc. I’ll talk about how I adapted the different techniques that I saw in other comedy films such as the wide angles lens from CRAZY CULT CAMPING MOVIE or the whips pans in WHEN IN POUGHKEEPSIE. Also a lot of inspiration from social medias, such as the DVD and the storyboard/actual shot comparison. Need to talk about how I mostly conformed to the genre.
2nd: “How do your products engage with the audience?” I think this questions is simple enough for my piece. I need to describe the target audience, mainly teens and young adults, mostly male as all the characters are male and they’ll relate to the characters and their interactions with each other the most, and their shared interest being comdies…especially those that are a little bit more absurd lol. Then I’ll explain the ways that I intentionally engaged with this audience through my techniques, which would be the characters and dialogue, being written with teenage boys in mind, immediately connecting the audience to the boys. Aspects of the social media also draw in a younger audience that has this sense of humor, particularly with the main actors being introduced inside of toilet bowls.
3rd: “How do the elements of your production work together to create a sense of ‘branding’?” This is probably the most interesting question for me as it is really what sets it apart form AS level, being able to create an identity for the piece outside of the piece itself, mainly though social media. I would describe the goofier and sillier brand that I aimed to create, mainly through not only the ridiculousness of the plot, but also through the social media posts like the previously mentioned toliet bowl portraits. I can talk about the how I also develop a more intense and in your face branding for other aspects of the production to invoke the intenseness that the short film reaches at points. For improving the branding of the piece, I would talk about making the Instagram feeling a little less disjointed, as I had just said, there are a few different things going on and I would have liked to streamline it a little bit, but it just wasn’t my main concern throughout the production process.
4th: “How do your products represent social groups or issues?” In my piece, the most represented social group would be young teenage boys, and I would talk about how I represented them in my piece, with dialogue, props, how they act throughout etc. I could also bring in the homeless character if I’d like, and talk about how I exaggerated this notion of homeless people being crazy and unhinged in order to make a gag out of it. While this isn’t very representational of homeless people as a whole, I used it for my personal purpose of making a funny bit. Overall, I’d evaluate whether my representation of teenage boys is successful or not and why that is.
With this outline, I can confidently go into the critical reflection making sure I hit all of the points that I want to.
I haven't been very worried about this aspect of the project as it is just putting a poster on a 4x6 card and putting film festival information as well as information about the film on it. Definitely not as complicated as some of the other print materials like the documentary's magazine.
I went into the postcard already having two potential poster materials, creating them mainly for YouTube thumbnails since that is my main source of distribution as that is the most accessible platform for me and has a huge audience for short films like these, especially as my target audience is younger teens which is in line with a large percentage of YouTube users. Anyway, I just put my two thumbnails on a 4x6 postcard on Photoshop, and began adding the necessary information I needed.
The only dilemma I had was that since my posters were 1920x1080, they didn't exactly fit the 4x6 outline I had to use, so one of the images looked low-resolution and cheap. So I opted for a different image since that poster wasn't exactly my favorite anyway. I needed something aggressive and in your face to call the attention of people, but also something representative of my film and the tone that it would have. And I thought...what better frame than my favorite shot in the whole piece. Bryan eating the burger!
This has become a reoccurring theme, but I love that.
For the back side of the card, I wanted most of my information because I wanted the front to be clean and direct. On the back, I used a frame of the boys scared of the homeless man and lowered the opacity slightly to put the focus on the info I was going to write. This included my name as the creator/director, the film festival I would be handing this out at (and I picked the LA comedy film festival as my film is a comedy and provides me exposure in one of the best cities for production), the theatre, date and time the film would be showing, and where to find more information about the film, including my social media page as well as my YouTube channel where it would be posted so that I could reach as many people as possible. With this out of the way, I can set my focus on reflecting on the product and my process as a whole through my critical reflection and my final thoughts on the project overall.I need to create the identity for the piece, and I mainly do this through the social media. And this has been kinda difficult for me. How do I make an identity for this film? Because its not as straightforward as some other films that my peers are doing, like a superhero film, or a comedy about breaking up with a boyfriend that takes on a much more lighthearted and silly tone. For my comedy, it has a much grittier feel to it, but is still inherently ridiculous because of the plot, having the whole story focus on pooping. So how do I portray that in my social media?
At first I thought about taking an approach I've seen in one of my favorite artist's promotional media, Jpegmafia, who emulates different technologies' UI to promote his concerts or merch.
Here, you can see the Apple UI that he is emulating here, specifically the Mac OS UI.
I thought about taking this approach since my target audience is mainly teenagers and they would be attracted to a familiar to these UIs and whatnot. But then I was like...wait...this lowkey has nothing to do with my piece. So then I switched it up and started thinking of silly ways to relate my social media back to my film as a whole. But I also found this difficult as there are a lot of moments in my film and I didn't really know what to choose to market it. But I decided to go for the broad bathroom aestethic since its called The Dump, keeps the content of the film ambiguous, but is still funny and fits in line with the humor and kinda tone of the rest of the film. So what better way to introduce the actors than having their faces inside toilets.
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Isn't he beautiful? |
I tried to follow this theme in as much as I could, my other prominent "edit" being putting behind the scenes photos in the refelctions of bathroom mirrors. But for things like trailers and teasers, I couldn't really fit this same theme, unless I wanted the entire trailer or teaser to be in the oval format of a toilet hole lol. This kinda goes for the rest of the posts as well, like the DVD or CD announcement, which just...wouldn't really fit in this whole bathroom aesthetic. I'm just doing as much as I can with this and the rest of the post will be more normal.
I also had to create little short teasers and trailer for the social media, which didn't take me too long. The teaser is just the full raw clip of Bryan eating the burger, which is probably my favorite shot in the entire piece, and I think it conveys the funny and absurd humor and tone that is present throughout the film and works as a good teaser for the film, not giving anything away while still capturing the essence of the film. The trailer is way more traditional, with title cards and tenser music since I made the trailer way more suspenseful than the sillier teaser cause overall the film has more of a tense tone with ridiculous moments building upon that tension. So I opted for a more suspenseful trailer, that shows enough to get the audience intrigued and interested, but not enough to give the story away. I think I did pretty well with these two little edits, and the film distribution project I did before this project definitely helped improve my skills going into this has I had to make a both a teaser and trailer for an already written story.
The only thing I have left to do is the silly fake music video for Hot Biscuit, and I will be done with social media and can move onto my postcard and critical reflection.
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Here she is. My magnum opus. |
So for the social media, I’ve made a list of all the posts I will “post”, and I am just creating the posts on canva, making the posts seem like they were uploaded to a social media site. The posts will go as followed:
I've been editing what I've filmed so far, little by little, as I film each scene. So I have the cult scene roughly edited already, just without extensive sound mixing. The same goes for the first scene with the boys in the parking lot and the first scene in the car. I have those scenes cut up, just no sound yet.
After wrapping up filming, I started editing the gas station scene, mainly just because its my favorite. From here on out, I would be focusing a lot of creating a soundscape for each scene, whether its dietetic sound like car doors closing or Bryan's stomach grumbling, or other sound effects like risers.
The process hasn't been too bad, I'm a pretty experienced editor, so its not difficult for me to edit a piece, but with this its a lot about the timing of each cut and making sure the pacing is good since I don't want the piece to feel like its just dragging on and on. However, even though I know how to edit and am pretty good at it, the process has been draining. I've never worked on a project this big. The biggest piece I've had to edit prior to this was my documentary, and that was a little over 5 minutes. For this, its looking to be 8 to 9 minutes. That may not sound like a lot, but to edit all of that, and go through each scene and each shot extensively making sure that the pacing is good, the sound makes sense, and every shot is colored correctly, it just becomes a bit of a grueling process. Don't get me wrong though, I do love editing, but its just a lot.
What I've been doing so far to keep myself organized is having different sequences on Premiere for each scene, and I divided it up into Poop Ensues, Homeless, Gas Breakdown, Cult, and Final scene. This has helped me divide up the workload and make the editing process more approachable.
Here are the sequences for what I've edited so far, and I'm not even done with either of these yet, but its mostly just sound now. I still have to edit the Gas Breakdown and Final scene, which shouldn't be too bad. Im excited that its coming together. While I edit, I have to work on my social media and my promotional postcard for the film that I would pass out at film festivals, so I will be talking about these 3 things moving forward, as well as starting my critical reflection soon.
Now that I am done filming, I can safely say…that’s a wrap. This time shooting went by pretty smoothly. The only sorta hiccup is that it just took way longer than I thought it would, but everyone pushed through so that we can wrap up filming since Saturday night was the only time everyone could.
We started off with the gas station scene with the homeless man. Before that, I called the gas station that I had in mind just to make sure that everything was good to go. I really should have called sooner but I didn’t think it was a big deal since I was just filming outside and not inside the actual gas station, so I called the day of, and when I explained the situation and said I was a high schooler doing a project blah blah blah, they just hung up on me. I sorta freaked out but I know that my friend Santi, who is currently doing AS level, filmed at another gas station near me, so I called them hoping they’d let me film too. He also just filmed outside, so I assumed it would be fine, and thankfully they said it would be fine.
Anyway, we got to the new location and began filming chronologically. First with the boys finding out the gas station is closed and then heading on to the back. Filming the first part was a little annoying since they’re were usually people coming in or out or there were loud ass cars in the back or trucks going in reverse, etc etc. But once we got that done, we moved to the back to one of my favorite scenes.
I honestly am really grateful that the other gas station hung up on me, because this one was actually perfect. On the side of the building where the homeless man would be was a grass path and a single, ominous light shining down on the perfect spot for the homeless man to be sleeping. My friends and I immediately reworked the scene to fit this and made the homeless man be sleeping and suddenly awake as the boys passed by him.
When we filmed the other scene, it was just in the car for the most part, with Bryan tweaking out and concluding that he’d go poop in the woods, and then finally him coming back from the cult member. These weren’t hard scenes to film, they just took time to film cause I had to light each person for their scenes, and then have some shots outside the car, come back, light the scene again and so on and so forth. We were also all just tired because we had just filmed the homeless scene beforehand and it was getting very late. But we did eventually finish.
Filming this piece has been so much fun, not just because the script is ridiculous and I’ve been getting to film with my friends, but because I’ve been successfully, with some bumps here and there, able to make my script and idea come to life. It’s been a great time and I’m excited to put everything together and edit. I’ve been roughly editing the scenes I’ve filmed, the cult and first scene, but I haven’t touched sound design or really refined the cuts. So I will be getting to that.
Shooting went pretty great this time. No real issues, I just did a little less than I liked but its fine cause I can just make up for it tonight, which is hopefully the last day of filming.
I picked up from the very beginning, and I'm pretty much filming chronologically from here on out. So it was the eating scene in the parking lot. Unfortunately, the location I wanted wasn't available BUUUTTT on the way to get the edible props (just a Mcdonalds burger and drink) my actors pointed out a good location that would work great, so we went with that.
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Heres us at McDonalds getting our edible props |
Once we were done with the first scene, we moved into the car, which is one of the things I was most worried about, mainly in terms of lighting. But I honestly think it looks good. As good as it can for a car scene. It’s just a balance of seeing what looks too dark and what looks like I have a light directly behind the camera. Also another thing I'm sorta scared about is the background cause we were driving around an empty parking lot for safety purposes, so I'm scared you'll be able to tell in the shots, but I think since the attention will mainly be on the characters, it won't be a huge deal. It's also night and just dark as hell out so I don't know. Thats another thing I have to look at once I edit. Here's some more behind the scenes below.
But overall, the shoot went well. It was definitely challenging with just a 4 man crew consisting of 3 actors and me but we managed. It was a blast to film just because of how absurd the script it. There are multiple times when we were just dying laughing trying to record a scene and it just reminds me why I do what I do.
On the way back, Bryan, the main actor, started playing around with making the fake "hot biscuit" song. Just to preface, he has been making beat on bandlab for years now and is ridiculously talented, he'll make beats from nothing, its crazy. Anyway, we were trying to come up with the flow of the song on the way to the shoot since they had to sing it in the scene, and on the way back Bryan was actually making it. Heres a clip of the below lol.
We were joking about having the full version of the song in the credits, and I honestly really liked that idea since it ends with them singing the song anyway, so I'll probably do that.
So, I'm gonna make a rough draft of the edit real quick just to make sure everything is ok and looks and sounds good, and then tonight I'm filming the homeless scene, running out of gas, and coming back from cult so hopefully everything turns out ok. It should be the last day of shooting, so I am excited.
Another group meeting done. This time, I came with my finished script and a whole scene filmed. This was a different group of people and everyone liked my idea. Quite a bit. Some were concerned for my well-being, but that just how you KNOW you wrote a good script. I loved seeing their faces reading it. Having people laugh at something you made, especially just the script is great. It makes me excited to see everyone reaction to the actual short film.
They didn't have anything to say in terms of the script or the scene I had shot so far, the only comments I got were on the social media which I have been very behind on. I think instead of using Instagram, I'll just make a "fake" page through something like Canva because I just didn't have much to post for the past 3 weeks, but now that I do have things to post, I don't want to have like 10 post in 2 days, that would just look weird for the marketing of the film, so I'd rather opt for faking it on Canva.
For the social media, they recommended making a post centering around the song the characters sing, Hot Biscuit. I loved this idea because I just think that would be a really funny thing to add on the social media page and help grow some anticipation and curiosity regarding the film. I was thinking of having a clip from a fake music video for the song. I think that could be really fun and goofy, and have a little world building for this piece that I have created.
Another idea that was thrown out there was having a Man-On-The-Streets style interview with random people asking them what their strangest poop expeirence was, and I also really liked this as it added some audience engagment and again builds up anticipation and intrigue for the film.
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Here is a picture of us in our groups |
I will slowly work on these side projects, but mainly focus on it once I get my filming done, which is hopefully this weekend.
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This was the very first shot I recorded, very blue |
Items and Clothes
Before going into the shoot, I still need a few things. First, to be able to light each scene and not rely on batteries and then freak out when they all die and I’m out of luck, I want to get one of those CRAZY portable power banks.
Now that I'm done with the script, I'm gonna make it available here. I may make a few changes here and there, but this is pretty much it.
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Heres Bryan |
For the other two, its our friends Aiden and Andre, who aren't as experienced in acting, but in Gaslighting short film I mentioned earlier, they did a great job. I wrote the script to fit their strengths and I really just wrote the script to make it sound like them because with a piece like this where its just teen boys, their dialogue should be pretty authentic.
Like I mentioned before, I'm having my brother play the homeless character. For the cult member, I'm having my friend Wesley play the part and he is so perfect. He can play such a good freak.
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Tell me this isn't a good cult member. |
Anyway, my next post will probably just be going over last details before my first shoot. Exciting stuff.
I've written two new conflicts, the boys going to a closed gas station and getting attacked by a homeless man and then running out of gas and the protagonist having to poop in the wilderness and runs into a poop cult. I think the homeless man bit can be really funny and is separated from the rest of the poop idea, giving the viewers a breath of fresh air. With the cult, this would be the climax of the piece and where the protagonist finally poops, and while it's ridiculous, I think it could work pretty well since its a comedy and the situation is just getting more more crazy/intense. I'm just don't think a simple or anticlimactic ending like him just finding a bathroom would fit the ridiculousness of the rest of the piece. I feel like it would soil the rest of the short.
For the homeless man, I wrote it so that once the boys find out that the gas station is closed, they reluctantly go behind the store to poop in the back, but then a homeless man jumps out at them and starts hysterically screaming at them and attacks them, causing them to run away. For the homeless man, I know that it can't realistically be a teenager playing the role, just because....like no. Sooo time to use my younger sibling privileges to my advantage and use my older brother. Luckily for me, he's been taking acting classes. I also think he can play a meannn homeless man. I mean just look at him.
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I think he’s homeless passing. Just scruff him up a bit, get the costume right. |
For the cult, filming gets way more complicated. I need to film outside. In a forest. At night.
(i know i’ve used this before, but i just love this gif so much) |
BUT, I sorta alleviate this by only having the protagonist go out and one or two other cult people. For lighting, I'll imitate moonlight with a cob light, which is just a big fat light that is super powerful. Like a straight beam of light. The cult members also have a campfire going, so that will provide a large amount of the light. I’m finally doing this, filming. I’m a little nervous but mostly excited.
Here is the short film and the postcard https://drive.google.com/drive/folders/1FGlLEJ_9pj_rn-9RRYhxHI_4q5M5SAkV?usp=sharing Here is the ...